12. A good Designer is not the one who takes you from what you have to what you want, but the one who takes you from what you want to what you didnt even know you wanted.
11. When you customize, dont follow the crowd. Just follow your dreams.
A Custom Shop should be a dream factory.
10. Great mechanical skills can only take a motorcycle so far. Passion is the engine of creativity.
9. Designing & building a motorcycle is like composing & orchestrating a song. Everybody can use the same notes. But who is going to make a Hit?
8. A good bike appeals to your reason. A great bike appeals to your emotions. There are so many emotions you can assemble on a motorcycle.
7. Have nothing on your bike that you do not know to be useful or believe to be beautiful.
6. If you invest in beauty, it will be with you for the rest of your life.
5. Just because an accessory fits doesnt mean it looks right.
4. Good ideas result from uninhibited experimentation.
3. Simplicity is the ultimate sophistication.
2. Good design is guts, brains and soul.
1. Customizing. There are no rules!